Estimates and benchmarks, and how to read them honestly
Our pages show estimators, benchmarks and typical results because they help you decide. This page explains what those numbers are, where they come from and why we cannot promise them for your store.
- Written in plain English
- A summary above every section
- Updated when our practice changes
What a number on our site really means
Every figure on this site is one of four kinds. Knowing which kind you are looking at is the most useful thing on this page.
Estimators use your own inputs
Calculators multiply the numbers you type by conservative assumptions. They show what would be possible, not what will happen.
Benchmarks come from named sources
Industry figures, such as cart abandonment rates, are published by research organisations. We name the source next to each one.
Client comments are personal
Reviews describe one client’s experience of working with us. They are real, and they are not a guarantee of your results.
Prices are exact
Unlike the figures above, the prices on service pages are the real prices you pay. Nothing extra is added at checkout.
We promise the work, not the market
We promise a working, tested build inside the window, with thirty days of fixes. We cannot control shoppers, competitors or platforms.
Ask us how a figure was made
If a number matters to your decision, ask us how it was calculated and we will explain it.
Estimates are not promises
The estimators on our service pages take the numbers you enter, such as monthly carts, order value or support tickets, and apply cautious assumptions. They are meant to help you decide whether an automation is worth its price. They are not a forecast, a guarantee or a promise, and they cannot account for everything that affects a real store.
Industry benchmarks
When we quote an industry figure, such as the average share of carts that shoppers abandon, we cite the organisation that published it. Published figures differ by market, product and method, and they change over time. Your own store may sit well above or below them. See the statistics hub for the sources and how recent each one is.
Results depend on many things
Two stores can buy the same build and see different results, because their shoppers, products and offers differ. An automation removes manual work and closes gaps, and it works best alongside a store that already serves its customers well. We therefore do not promise any particular increase in revenue, recovery rate, response time or saving.
What we do promise
- A build that matches the scope you ordered and works as described.
- Delivery inside the window for your plan, as set out on the delivery page.
- Two revision rounds, covered by the revision policy.
- Thirty days of fixes after launch, described on the support page.
Client testimonials
The reviews on our client results page were written by clients about their own projects. They are shared with permission and lightly edited for clarity. They show what working with us is like, and they do not predict the result you will see.
Third-party names and tools
Shopify, WooCommerce, BigCommerce, Klaviyo, Stripe and other names that appear on this site are trademarks of their owners. We mention them to explain what we build with, and their use does not suggest that any of those companies sponsors or endorses Checkout Loom.
Accuracy of content
The guides, articles and statistics on this site are for general information about running an online store. We review them regularly, but platforms, prices and rules change, so please check the current position before acting on anything that matters to you. If you spot an error, tell us through the contact form.
Questions people ask about this policy
Are the estimator results guaranteed?
No. They show what the numbers you entered would produce under cautious assumptions. Real results depend on your traffic, products, prices and market.
Why do you show benchmarks at all?
Because they give you context for your own numbers. We name every source, so you can read the original and judge it yourself.
Are the prices on service pages estimates too?
No. Prices are exact and fixed, and the total you see in a calculator is the amount you pay. Only outcome figures, such as recovered revenue, are estimates.
Do you promise a return on the price I pay?
We cannot promise a return, because it depends on your store. We promise the quality and delivery of the build, which the terms of service describe.
Where can I read the sources you cite?
The statistics hub lists the figures we use with the organisation behind each one.
Do case studies show typical results?
They show what happened for one store. Results depend on traffic, products, pricing and many other things, so treat them as examples rather than expectations.
Are third-party tools part of what you promise?
We build well inside tools you choose, but we cannot control changes the tool makers make. Plan limits and outages sit with those providers.
Is information on this site professional advice?
No. Guides and articles help you understand your options, and you remain responsible for the decisions you make about your store.
Do you guarantee search rankings or traffic?
No. Our work improves what happens after a visitor arrives, and we make no promise about rankings or the volume of traffic.
Can the information change?
Yes. We update figures and pages when sources change, and the date at the top of each page shows when it was last reviewed.
Read these next
Statistics for online stores
Sourced numbers on carts, returns, disputes, email and support.
Read moreClient results
What verified clients say about working with the Checkout Loom team.
Read moreTerms of service
The agreement that covers every Checkout Loom build, in plain language.
Read moreRefund policy
When a refund applies, and how to ask for one.
Read moreComparisons for online stores
Honest comparisons of apps, agencies, freelancers and done-for-you builds.
Read moreFAQ
Answers to the questions store owners ask before and after ordering.
Read more
Want numbers for your own store?
Try the estimator on any service page, or ask for a written quote based on your real orders and products.
- Estimates use your numbers
- Sources always named
- Prices exact and fixed