01What cookies are
Cookies are small text files that a website stores in your browser so it can remember things between pages and visits.
Cookies are small files saved on your device when you visit a website. Some are needed for a site to work, some remember your choices and some measure how the site is used. Each cookie has a name, a value and a lifetime, and your browser sends it back to the site that set it on later visits.
We also use similar technologies, such as local storage and session storage in your browser, for the same purposes. In this policy, “cookies” covers all of them, and the controls described below work for each.
A cookie set by the site you are visiting is a first-party cookie, while a cookie set by another company whose feature appears on the page is a third-party cookie, and we explain both kinds below.
02The categories we use
We group cookies by purpose so you can see at a glance what each one is for and whether you can switch it off.
| Category | What it does | Can you switch it off? | How long it lasts |
|---|
| Essential | Keeps forms secure, protects the site from abuse and remembers choices while you move between pages. | No, because the site cannot work properly without them. | The visit, or up to one day. |
|---|
| Preferences | Remembers small choices, such as a display setting or a notice you closed. | Yes, and the site works the same without them. | Up to twelve months. |
|---|
| Analytics | Counts visits and shows which pages people read, in aggregate. | Yes, and where the law requires it we wait for your consent first. | Up to twenty-six months, in aggregated form. |
|---|
| Advertising | Not used, because we run no advertising networks on this site. | Not applicable. | Not applicable. |
|---|
03Essential cookies
These keep the site secure and working, and you cannot switch them off without breaking features.
- Form security: A signed token that proves a form was loaded by a real visitor, which helps us block automated spam, and it lasts for the visit.
- Page and selection memory: Remembers the options you chose on a service page while you move to the next step, so you do not have to start again, and it lasts for the session.
- Site security: Helps us detect abuse and protect the site from attacks, and it lasts for the session or up to one day.
Because these cookies are strictly necessary for features you ask for, we do not ask for consent before setting them. If you block them in your browser, forms and service-page features may stop working.
04Preference cookies
These remember small choices you make so that the site feels consistent from page to page.
Where we remember a choice, for example a display setting or whether you closed a notice, we use a preference cookie or a local storage entry that lasts up to twelve months. You can remove it at any time in your browser settings, and the site keeps working without it.
We do not use preference cookies to learn who you are. They store the choice itself, such as “notice closed”, and nothing that identifies you.
05Analytics cookies
Where the law requires it, these are set only after you agree, and they help us improve the pages.
We use privacy-minded analytics to count visits, see which pages people read and find pages that confuse visitors. The data is aggregated and we do not use it to identify you or to follow you to other sites. Where the law requires your consent for analytics, we wait for it, and if you decline, the site works exactly the same.
We use what we learn to improve our pages and guides, for example by clarifying a section that many visitors leave. We do not sell analytics data and we do not share it with advertisers.
06Third-party services
A few providers set their own cookies when you use features they supply, and their own policies cover those cookies.
Some features come from other providers, such as the secure payment form at checkout, an optional spam-protection challenge on forms and embedded media. These providers may set their own cookies when you use the feature. Their cookies are covered by their own policies, and we choose providers that keep this to the minimum.
We do not allow providers to use cookies from this site for their own advertising, and we review the providers we use regularly. If you want to know which provider set a particular cookie, tell us the cookie’s name and the page and we will help you find out.
07How to control cookies
Use the choices we offer and the settings in your browser, and remember that blocking essential cookies may stop some features from working.
- Use the choices we show when the law requires them, and change your mind at any time by clearing your cookies.
- Use your browser settings: Every major browser lets you block or delete cookies. Look for the privacy or site data settings.
- Clear site data for checkoutloom.com to remove everything the site has stored, so the next visit starts fresh.
- Use private browsing if you want cookies to disappear when you close the window.
- Send a do-not-track signal: Some browsers send a signal that asks sites not to track you, and we respect it for optional analytics.
- Know the trade-off: Blocking essential cookies may stop forms and service-page features from working.
08Cookies and your personal data
Most cookies we use do not identify you, and the privacy policy explains the rest of what we do with personal data.
Many of the cookies we use do not contain personal data. Where a cookie or similar technology does involve personal data, the privacy policy explains why we use it, on what legal basis and how long we keep it, and how you can use your rights.
We do not use cookies to make decisions about you by automated means, and we do not combine cookie data with outside profiles.
09Changes to this policy
We update this page whenever we add or remove a cookie, and the date at the top shows when it last changed.
If we introduce a new kind of cookie, we update the lists above before we use it. If the change would need your consent under the law, we ask for it first. For anything else about how we use data, see our privacy policy.
10Consent and the law
Different places have different rules about cookies, and we apply the strictest sensible standard to everyone.
In the European Economic Area and the United Kingdom, rules such as the ePrivacy Directive, the GDPR and the UK Privacy and Electronic Communications Regulations generally require consent before a site stores or reads information on your device, unless that information is strictly necessary for a service you asked for. Consent has to be freely given, specific, informed and as easy to withdraw as to give.
In California and some other US states, privacy laws give residents the right to opt out of the sale or sharing of personal information and the right to use browser signals such as Global Privacy Control to do so. We do not sell or share personal information for advertising, and we treat a Global Privacy Control signal as an opt-out request anyway.
Because visitors come from everywhere, we apply the same approach to all of them: essential cookies without a prompt, optional cookies only with your agreement where the law asks for it, and nothing at all for advertising.
11A cookie in practice
Following one cookie from start to finish shows how little a well-behaved cookie does.
| Step | What happens | What it means for you |
|---|
| 1. You open a form | The site gives your browser a signed token that proves the form was loaded by a real visitor. | The token is a random-looking code that does not contain your name or any detail about you. |
|---|
| 2. You fill it in | Your browser keeps the token for the length of the visit. | Nothing is sent to anyone else, and the token is not used to follow you. |
|---|
| 3. You send the form | The site checks that the token is genuine and has not expired, and then accepts your message. | Automated spam that cannot present a valid token is rejected. |
|---|
| 4. You close the browser | The token expires and your browser removes it. | Nothing remains on your device after the visit. |
|---|
12Children and cookies
This site is for businesses, and we do not knowingly collect information from children through cookies.
Checkout Loom is directed at business owners and working professionals. We do not knowingly use cookies to collect personal data from anyone under sixteen. If you think a child has used the site, tell us through the contact form and we will look into it.
13Contact
Ask us if a cookie is not listed or something looks wrong.
If you have a question about this policy or about a cookie you have found, use the contact form. A person reads every message and replies within one working day.