Delivery windows from 5 to 32 working days, stated up front
Every plan shows its delivery window before you pay. This page explains what those windows mean, what starts and pauses the clock, how rush options change them and what happens if we are late.
- Written in plain English
- A summary above every section
- Updated when our practice changes
Five facts about delivery times
A delivery window is only useful if it means something specific. These five facts define exactly what ours means.
The window is stated before you pay
Each plan shows its window on the service page and in your order summary, so you know the timeline before you commit.
The clock starts when we have what we need
It starts when payment has cleared, your brief is complete and we have access to your store and tools.
It pauses when we are waiting for you
If access, answers or feedback are late, the clock pauses for the waiting time, and we tell you when that happens.
Priority and rush shorten it
Priority delivery is about thirty percent faster and rush delivery about twice as fast, for a fixed fee shown in the calculator.
Delays are explained
If a build is at risk of missing its window, we tell you promptly and explain why, and the price stays as agreed.
You always know where things stand
Your client portal shows each milestone, the next step and who is waiting on whom.
Delivery windows by plan
Windows are measured in working days, which exclude weekends and public holidays in the place where the work is done. Across all services they run from five working days for a small plan to thirty-two for the largest. Every service page lists its three windows and the calculator updates the estimate as you choose options, so the number you see at checkout is the one that applies.
What starts the clock
- Your payment has cleared, or your written quote has been approved and paid.
- Your brief is complete, meaning we have the answers we need about your store, brand and rules. The store automation brief helps with this.
- We have the access listed in the access and requirements guide, granted through your client portal.
We tell you the exact start date the moment all three are in place.
What pauses the clock
If we are waiting for access that has not arrived, an answer to a question or feedback on a draft, the clock pauses after two working days of waiting and resumes the moment you respond. We always tell you when we pause it and why, and the pause is shown in your client portal.
How the work is staged
- Plan and setup: your brief, access, audit and the written build plan.
- Build: the flows, copy, rules and settings built inside your store.
- Testing and launch: testing on real data, launch, the walkthrough and the playbook.
Priority and rush delivery
Priority delivery shortens the standard window by about thirty percent, and rush delivery by about half, with a second builder assigned to your project. Both have a minimum window, because testing cannot be skipped, and both are priced on the service page. If you choose one, you see the shorter window before you pay.
If a delay is likely
If your build is at risk of missing the window, we tell you promptly and explain why. A delay can come from late access or feedback, a platform outage, a change in your platform’s rules or a change you asked for part-way through. A late build is not refundable by itself, and the refund policy explains when a refund applies.
After delivery
Delivery is the moment the build is live in your store. From then, your two revision rounds, described in the revision policy, and thirty days of fixes, described on the support and warranty page, apply.
Questions people ask about this policy
What is a working day?
A working day is a weekday that is not a public holiday where the work is done. Weekends and public holidays are not counted in the delivery window.
Can I speed up my build after I order?
Yes, as long as work has not reached the stage where extra people would slow it down. Ask through the contact form and we tell you whether priority or rush delivery is still possible.
Why do some plans take so much longer?
Larger plans include more flows, channels and testing. A Scale plan connects more tools, covers more edge cases and runs more tests on real data than a Starter plan does.
Will you tell me if the date is going to move?
Yes. If a build is at risk, we tell you promptly and explain why. Your client portal always shows the current plan and the next milestone.
Does the window include revisions?
No. The window measures the time to first delivery. Revision rounds follow it and have their own turnaround, explained in the revision policy.
When does the clock start?
When we have your complete brief, your order is paid and the access we need is working, so every day in the window is a day of real work.
What pauses the clock?
Waiting for something only you can provide, such as an access approval or feedback. We tell you when it pauses and when it resumes.
Can I pay for rush delivery?
On most services you can, subject to availability. The quote shows the faster window and the extra price before you decide.
What if I need a go-live date for a sale?
Tell us the date in the quote form and we plan backwards from it. If it is not realistic, we say so before you order.
What happens if you are late?
We tell you promptly and explain why, and the price stays as agreed. A late build is not refundable by itself, and the refund policy explains when a refund applies.
Read these next
Refund policy
When a refund applies, and how to ask for one.
Read moreRevision policy
How many revision rounds are included, what counts as one and how to request it.
Read moreStore access and requirements
What we need from your store and tools, and how to grant it safely.
Read moreClient portal
Your place for files, messages, revisions, orders and milestones.
Read moreHow it works
From choosing a plan to a live automation, step by step.
Read moreRequest a quote
Describe your store and the automation you need and receive a written fixed-price quote.
Read more
Want to see the window for your plan?
Every service page lists its three windows and updates the estimate as you choose options.
- Window shown before you pay
- Updates if a date moves
- Priority and rush available